Define and Discuss the Ideas of Global Orientation

Chapter 10 Pricing Products: Understanding and Capturing Customer Value 1) ________ is the amount of money charged for a product or service. A) Experience curve B) Demand curve C) Price D) Wage E) Salary Answer: C Diff: 1 Page Ref: 290 Skill: Concept Objective: 10-1 2) Price is the only element in the marketing mix that produces ________. A) revenue B) variable costs C) expenses D) outfixed costs E) stability Answer: A Diff: 1 Page Ref: 290 Skill: Concept Objective: 10-1 3) ________ is an important element in the marketing mix. It is the only element that does not represent costs. A) Current profit maximization B) Market share leadership C) Price D) Product quality leadership E) The target market†¦show more content†¦A) High-low pricing B) Target pricing C) Cost-plus pricing D) EDLP E) Penetration pricing Answer: D Diff: 2 Page Ref: 293 Skill: Concept Objective: 10-2 17) ________ involves attaching features and services to differentiate a company s offers and to support charging higher prices.. A) Break-even pricing B) Target pricing C) Value-added pricing D) Cost-plus pricing E) Pricing-down Answer: C Diff: 1 Page Ref: 293 Skill: Concept Objective: 10-2 18) ________ is a company s power to escape price competition and to justify higher prices and margins. A) Variable cost B) Pricing power C) Target cost D) Fixed cost E) Unit cost Answer: B Diff: 2 Page Ref: 293 Skill: Concept Objective: 10-2 19) To maintain and increase a company s ________, a firm must retain or build the value of its marketing offer. A) variable cost B) pricing power C) target cost D) fixed cost E) image Answer: B Diff: 3 Page Ref: 293 Skill: Concept Objective: 10-2 20) When there is price competition, many companies adopt ________ rather than cutting prices to match competitors. A) pricing power B) value-added strategies C) fixed costs D) price elasticity E) image pricing Answer: B Diff: 2 Page Ref: 293 Skill: Concept Objective: 10-2 21) Ryanair offers free flights to a quarter of its customers and rock-bottomShow MoreRelatedInternational Marketing Ch 1 Essay1693 Words   |  7 PagesDiscussion Questions for Chapter 1 The Scope and Challenge of International Marketing Discussion Questions |1. |Define: | | | |International marketing |Foreign uncontrollables | | |Controllable elements |Marketing relativism Read More4 Phases of International Marketing Involvement664 Words   |  3 Pagesdecide which stages they would like to go. Define and discuss the idea of global orientation. Expand business globally is common today in order to expand sales and gain profit. However there are a lot of obstacles in doing business in other countries due to macro factors such as political, economical, social and cultural and technological issues. So it is important for company to understand the idea of global orientation. Global orientation is defined as a means of operating by which a companyRead MoreThe Political Culture Of Politics1506 Words   |  7 Pagesof political culture changes how people participate in politics is simple. The answer is yes. To begin with, let’s define political culture; ‘Authors define the term political culture as the particular distribution of patterns of orientation towards political objects among the members of a nation’ (Almond and Verba 1963: 13 cited in Welzel and Inglehart, 2014 p.285). Now let’s define culture; ‘the term culture covers a broad set of phenomena. It includes traditions, habits, and patterns of behaviourRead MoreGlobalization Is The Rise Of Global Economy818 Words   |  4 PagesGlobalization is a term that came into popular usage in the 1980 s to describe the increased movement of people, knowledge and ideas, and goods and money across national borders that has led to increased interconnectedness among the world s p opulations, economically, politically, socially and culturally. Although globalization is often thought of in economic terms (i.e., the global marketplace), this process has many social and political implications as well. Many in local communities associate globalizationRead MoreInternational Marketing Global Marketing1340 Words   |  6 PagesGlobal Marketing – International Marketing 1. 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However, the true purpose of schooling should be to educate all students equitably, regardless of race, gender, sexual orientation, socio-economic status, etc., so that they can use logic and reasoning to make informed decisions (Spring, 6). Teachers are at the frontline in the struggle to create well-e ducated citizens within a diverse and democratic society. This essay will examine the criteriaRead MoreHow The Marketing Environment Globally Changed Over The Last Ten Years1547 Words   |  7 Pages 1344341 Student Name: Nikesh Total Marks: 25 Semester / Year: Two - 2015 Submission Date: Week Five (Friday 14th August midnight) Lecturer’s Name: Leanne McCoy Discuss how the marketing environment globally changed over the last ten years. How have these changes impacted on the role of the marketing manager? What impact have these changes had on the concept of ‘customer value creation’? From last 10 years marketing

Angel Estrada . Engl 2310 - 120. Dr. Mcgregor. April 11,

Angel Estrada ENGL 2310 - 120 Dr. McGregor April 11, 2017 The Chrysanthemums The difference between men and women is a very controversial issue, while there are obviously physical differences. The problem would be on how the genders are treated. It is stereotypically thought that the men do all the hard work and bring the money to the table, while the women stay at home cooking, cleaning and taking care of the children which are your usual typical housewife. While this stereotype doesn t exist today, it was very common for it to be known in the 1900s. By using many different literary tools such as character development, symbolism, and setting from John Steinbeck s The Chrysanthemums challenges this controversial topic of the†¦show more content†¦When her husband Henry had commented about her strong chrysanthemum crop, Elisa is pleased by the manliness the word implies but her husband reminds her of her femininity by offering her an evening on the town to celebrate the big business deal he had done. After this conversation with her husband, she goes back to her masculine role of transplanting the flowers. Loneliness takes a role from the start on how Elisa is lonely just for the simple fact that she s a woman trapped in a world of men. Steinbeck displays loneliness with The high grey-flannel fog of winter closed off the Salinas Valley from the sky and from all the rest of the world. On every side, it sat like a lid on the mountains and made of the great valley a closed pot (704). While adding the fact that the men do business and Elisa is settled to attend the house it makes a pretty strong sense of solitude. This is soon coming to a change once a man knows as the tinker disrupts her usual solitude. It is when her isolation is broken that the story truly begins to unfold. The tinker is the man that started the change on how Elisa was begging to feel about herself that she wasn t just a women. The tinker which a man which stubble on the Elisa working outside. The tinker hopped out to ask for direction to the hi ghway which then sparked conversation with Elisa that changed it all. Elisa engaged with the tinker to show him on how to return to the highway the man to intrigued had then to notice the little

Racist Speech Free Essays

As a society, we need to realize that with honesty, you have a certain responsibility and walk a fine line between offending people and possibly making racial statements. Therefore, the main difference between my interpretation and the conventional one is my focus is on unintentional vs.. We will write a custom essay sample on Racist Speech or any similar topic only for you Order Now Intentional racist speech. The Balance between racist speech and expression in a college environment can be difficult to decipher; students are encouraged and should express themselves while n campus, this embraces their creativity, passion, talent and allows them to feel Like they’re in a safe environment. However, there is a fine line between expressing themselves in an offensive way vs.. An effective way. The article written by Derek Book titled Protecting Freedom of Expression on the Campus focuses on a situation that occurred at Harvard, stating that â€Å"Two students hung Confederate flags in public view, upsetting students who equate the Confederacy with slavery’. According to my deflation this Is clearly racist speech and started quite the commotion among the Taft at the prestigious university and caused some other colleges to take racist speech too new level. In Books article his statement of colleges â€Å"some have enacted codes to protect their communities from forms of speech that are deemed to be insensitive to the feelings of other groups. † Even the words â€Å"Insensitive to the feelings of other groups† degrades the first amendment and could lead to racism. While some colleges chose not to enforce any restrictions, others varied In their approach and seventy of retribution. There are many ways to deal with this issue but the fact that each institution deals with it differently proves that racist speech continues and the answer remains elusive. Even though communities have the right to regulate speech they must do so very cautiously. If they do, they must apply the rules and limitations across the board and cannot enforce selectively to prohibit certain kind of messages and allow others that they think are acceptable; which can again be portrayed as racist speech. He goes on to say that â€Å"I am sure that the vast majority of Harvard students believe hat hanging a Confederate flag in public view-or displaying a swastika in response-is insensitive and unwise because any satisfaction It gives to the students who display these symbols Is far outweighed by the discomfort It causes to many others. † When freedom of speech does not guarantee that the choice made by the student’s will be the same choice Book would make. Right after that quote, Book states â€Å"l share this view’, but we forget that the flag symbolizing slavery was not the intent but rather an unintentional form of racist speech. If you are an agency of the government including public universities the free speech clause in the first amendment will be upheld even if the event offends the feelings or believes of that community. Book says in his article â€Å"l have difficulty understanding why a university such as Harvard should have less free speech than the surrounding society- or than a public university’. In response Harvard is a private university which means it is not obligated to all government rules and regulation, the problem comes from the ambiguous limitations of the first amendment. Who’s to say what is offensive or not in the eyes of the law, there are no tangible words for racist speech which results in many different interpretations. Colleges are not the only institutions with this problem; racist speech can be found everywhere. Even President Barack Obama is trying to end discrimination regarding the military and people who have different sexual preferences. The controversial â€Å"don’t ask, don’t tell†, passed in 1993, prevents gay men and lesbians from revealing their sexual orientation, and prevents the military from asking about it. This discuss policy has been in effect for over 15 years, and it’s been supported by our military at all levels. However, this law of the â€Å"don’t ask, don’t tell† policy is unconstitutional because the main purpose of the First Amendment is freedom of speech, if lesbians and gay men are not allowed to have this right in the military; then the military and congress who approved this law are both racist. This is an example of racist speech and our government is acting as if it were a private institution and not part of a government that is owned by the people. President Barack Obama wants to put an end to the anti-gay policy because it clearly sends a message of discrimination regarding the right to freedom of speech. It is a battle between our right to freedom of speech and the Military right to pass a law only because it can. Although these incidents seem quite manageable they can easily become a much bigger problem. For instance what if someone decides to burn the offensive flag at Harvard down, we now have crossed the freedom of speech line and have committed an illegal act. Can you imagine what would happen in our public schools if we tried to enforce â€Å"don’t ask, don’t tell†. Speech can cross over to action which causes racial tension but is also considered a crime. If you minimize racist speech you put a spotlight on racism only making the situation worse igniting the flames that started the problem in the first place. Book says â€Å"it would be better to ignore† however ignoring the problem is a Band-Aid not a solution. In order to come to a universal agreement that will end racism, means making it a priority to our first amendment. Book says â€Å"The fact that speech is protected by the tuition from Harvard the students who felt offended by the flag that symbolized slavery through their eyes, would strongly disagree with Book protesting that it is our right. However our leaders in congress seem to strongly agree, by their actions of standing by â€Å"Don’t ask Don’t Tell†, they must believe gay men and lesbians do not have the right to voice talk or congregate with others of their persuasion while in the service of our government about their sexual preference. As long as there is freedom of speech, it is considered wrong to tell someone what they can or can’t say. How to cite Racist Speech, Papers